Gossip & News Archive


Proper Crunch Corn

Something unique “Proper Crunch Corn,” brought to you by Nelson-based Proper Crisps” - A partially popped whole grain corn kernel, which brings you a perfect crunch in each munch, lightly flavoured with our Marlborough Sea Salt & mouth-watering Apple Cider Vinegar. “I just can’t stop nibbling on it,” says Mina. “It’s just so moreish!” Proper Crisps is proud to introduce to New Zealand a Proper Crunch Corn. This is a twist on one of the oldest corn snack foods in the world, that the Americas have been snacking on for over 5,000 years. Crunch Corn was an accidental discovery by a Minnesota corn farmer who was experimenting in his kitchen for an alternative fuel source when it literally backfired on him and instead created an edible fuel source. The partially popped corn covered his kitchen. It tasted better than it looked with its unique explosion of flavour and perfect crunch, so voila! Crunch Corn was born. The recipe is still kept secret, but Proper Snack Foods, decided it is a secret worth letting you in on! Sharing this ready to eat Wholegrain and Trans Fat-Free goodness with loads of fibre in every crunch!! Ned says “This is a way more delicious alternative to any other corn snack I’ve ever tried! The wonderful way Sunflower oil melts with the corn adds to the mouth-watering experience” Proper Crips is always true to its philosophy that snacks can be real food. Proper Crunch Corn is -100% Natural –  Gluten Free - Vegan- GMO-free and NO MSG added ever!  Proper Snack Foods was founded in 2007 in the foothills of the Upper Moutere in Nelson. It soon outgrew its farm premises located in an old jam factory. They moved in 2012 to Stoke, Nelson where it is located today. They are the proud makers of Proper Crisps Artisan Hand Cooked Crisps using a premium Agria potato – Parsnip and a Garden Medley of Beetroot, Carrot, Parsnip and a selection of seasonal Kaipara Kumara New Zealand’s Sweet potato which are all sourced from our local New Zealand farmers.

December 14th, 2017

Cawthron Institute and Proper Crisps

The sound of crunching potato crisps is not common in a science laboratory. But, it can be heard at Cawthron Institute. That’s because the Cawthron Analytical Services team works closely with New Zealand’s fastest growing snack company, Proper Crisps.Proper Crisps are 100% natural, and their owners are on a mission to deliver crisps without compromise.Cawthron has been working with the company since its inception back in 2007. The Institute carried out the original chemical analyses of their product for nutritional labelling purposes. Since then, they’ve supported the snack food company with chemistry testing and food safety services.Proper Crisps Krisindra Cross – Quality Assurance & Food Control Plan Manager said working with Cawthron is, “Fantastic. They are always keen to help and ready to assist. We find that they respond promptly and provide us with accurate data that is clear and easy to understand.”The Cawthron team has also transformed into informal taste testers from time to time, giving feedback on a new flavour or cooking trial. It’s no surprise that this is a job with many willing volunteers.Proper Crisps continue to innovate and grow, having recently launched the new Garden Medley Crisps, made from kumara, carrot, parsnip and beetroot. These vege-crisps can now be found on supermarket shelves. They were a 2017 Finalist at the NZ Food Awards, but come crunch time, were beaten by their Proper Crisp rival, the Kumara Chipotle and Garlic crisps.The complete crisp range is gluten, dairy, and vegan friendly, with no added MSG; catering well to the cravings of health conscious consumers. With vege-crisp popularity and consumer preference for eating better on the rise, the Proper Crisps range is destined to be a supermarket mainstay.Cawthron looks forward to continuing to support their success.

November 20th, 2017

Proper Crisps & Coast to Coast

Proper Crisps is excited to be supporting the Kathmandu Coast to Coast for the 4th year. This historic race is entering its 36thh year of competition with huge support from both international and local athletes having it on track for the largest field ever assembled at the event. Ned, co-owner and head Potato at Proper, says “I am really proud to be part of this great race again.” Ned and Mina (fellow co-owner) got involved with the race after meeting Richard and were excited with the energy and drive he had for the event.  Mina says, “it is great being involved in the race and meeting such great enthusiastic people in a stunning vista. We have built some great friendships, sharing in their disappointments and successes throughout the 4 years”. Proper Crisps encourages an active lifestyle and sponsors a number of multi event sports with the pinnacle being the Kathmandu Coast to Coast. “After doing something active, a pack of Proper Crisps is so much more rewarding. It doesn’t have to the Coast to Coast!” This race is gruelling, being both physically and mentally challenging while passing through some of New Zealand’s most spectacular scenery.  Proper Crisps congratulates all this year competitors and wishes them good luck in achieving their individual goals in the race. 

November 16th, 2017

Winner of the NZ Food Awards 2017 - Kumara Chipotle & Garlic!!

Just released and Finalist at the NZ Food Awards, our Proper Crisps Garden Medley is proving to be HUGE! Proper lovers have been asking for this stunning mix of New Zealand Beetroot, Carrot Parsnip and Kumara. “I am bulging with pride about this mix of vegetables in one bag,” says Ned, co-owner in the business. “The combination of flavours are so yummy”Mina adds “Garden Medley is done a little differently, we use Chioggia beetroot, its hint of earthiness and sweetness is really special” This is such a colourful bag of crisps with the Chioggia’s distinctive candy cane strips juxtaposed against the balanced colour of carrot and undeniable flavours of the Kumara and Parsnip.Proper Crisps has more news as a winner at the NZ Food Awards. “We’re really humbled being finalists for both the Chipotle and Garlic and the Garden Medley. But to win with the Chipotle and Garlic, that’s really special”. New Zealand Food Award 2017 judges nominated our Proper Crisps Kumara “Chipotle and Garlic” and Mina says “we are really chuffed to win”.Although we weren’t privy to the Judges’ comments we can only assume that they loved this ‘out of the box’ idea of using a mildly spicy and smoky Chipotle with a smidgen of Marlborough Garlic seasoned over the perfect crisp for this flavour – Kumara. With all our Kumara from NZ, the Kaipara Growers team do a great job giving us a consistent supply all year.Like all Proper Crisps, this medley of vegetables is hand cooked using small batch techniques. This helps to retain the genuine and unique flavour that each presents. Once cooked the crisps, we take out the excess oil, before a sprinkling of Marlborough Sea Salt is added.

February 11th, 2016

2 Ways Proper Crisps Give You Fuel…

Here at Proper Crisps we are all keen keen advocates for a healthy and active lifestyles!

As you can imagine, we’re thrilled to be major sponsors of New Zealand’s Coast to Coast Multisport Race; and to be supporting World Champion athlete and adventure racer, Elina Ussher. 4TH time winner of the Coast to Coast.

As you can imagine, with a passion for sport and the fact that we’re based in one of the most beautiful outdoor adventure playgrounds in New Zealand, sunny Nelson, we know a thing or two about how to fuel your body. That’s why Proper Crisps are 100% natural; we’ll never compromise on that. Your Proper Crisps are…

  • Gluten Free
  • Dairy Free
  • GMO Free
  • Vegan Friendly
  • With no added MSG

But let’s get down to detail… Here’s how Proper Crisps will rev your engine and spin your wheels, baby!

1. They’re cleverly complex – Don’t be perplexed… It’s a good thing! Potatoes, Kumara and Parsnips are all good sources of complex carbohydrates. They contain vitamins, minerals and antioxidants, but most importantly they give energy to all the cells in your body. So whether you’re fuelling up prior to game day, or refuelling after your adventure… Pop a pack of Proper in your pack to replenish body and soul!

2. They’ll super charge your sodium levels – All too often salt gets a bad rap; but the low salty goodness of Proper Crisps will help your body keep its fluids in balance. Sodium plays a key role in nerve and muscle function. Remember, when it comes to salt, we only use the good stuff, the finest Marlborough Sea Salt, sourced from the snowy stacks that grace the landscape at Lake Grassmere.

Need to fuel up Properly? Shop HERE… Or find your nearest Proper STOCKIST.

October 8th, 2015

Finalist in the NZ Food Awards

We are super excited to be nominated as a finalist in the NZ Food Awards with our Cider Vinegar and Sea Salt Crisps last night!!We are heading to the NZ Food Awards Gala Evening at the Auckland Town Hall Thursday, September 17th to celebrate and to find out the winners...fingers and toes crossed!!