Proper Crisps supports Elina Ussher in pursuit of her 5th Kathmandu Coast to Coast World Championship title.
While Elina Ussher might not be a household name throughout New Zealand, in February 2018 she will be lining up with the aim of winning a record equalling 5th World Championship at the iconic Kathmandu Coast to Coast. Now aged 41 she has been easing back her racing schedule this year but still reached the podium twice in international team races in China and chalked up a staggering 11th victory in the Motu Challenge event, the premier north island Multisport event in the country.Elina’s Multisport success started in 2001 when she won the World Adventure racing Championships in Switzerland with the Nokia team from her native Finland. From there she has continued to race around the world chalking up numerous victories both on an individual and team basis. Elina is now looking for a 5th Coast to Coast title that would see her equal the number of wins by a female competitor, currently held by the the incomparable Kathy Lynch. For Elina her focus is not only on winning but striving for that performance where she knows it all came together, “I don’t really count the wins, I just focus on each race. As long as I’ve been able to execute my race plan to the best of may ability I’m happy and it's a good race, if I get that performance, regardless of the result then that’s the most important aspect for me.”Although some of her main competitors will be far younger, Elina says she is still improving and her experience is a major advantage in such a gruelling event. Knowledge of how her mind and body will react and need to cope during close to 13 hours of racing against an extremely competitive women’s field combined with familiarity of the course are all competitive advantages against the up and coming competitors. Ned and Mina Smith, co-owners at Proper Crisps, certainly think she has what it takes. Mina says, “we have supported Elina for a number of years and it was fantastic to be there and see Elina take the wins in the last two years.” Over the last 4 years, Ned and Mina have also supported the Kathmandu Coast to Coast at an event level, Ned mentions, “we love being involved with such a great event, supporting women like Elina and seeing them reach their goals is such a neat feeling.”And Elina’s advice when starting out in the world of Multi-sport racing? “Listen to your body, keep your energy high, stay calm and focus on what you can control, not what you can’t. If you have done your training properly, you can trust yourself”