The Producers

June 8th, 2017

Thanks to the Restaurant and Cafe mag for publishing this article called "The Producers".

Proper Crisps is a brand of potato, parsnip, and kumara chips founded by English couple, the Franklin’s, and is now owned by Ned and Mina Smith.

What is your company background, how did you start the business?

“The Franklins are foodies who grew up eating ‘real crisps’ in England. They were travelling the world in pursuit of the perfect crisps, but had no luck. So they decided to make their own the old fashioned way, in small hand stirred batches. They found a traditional cooker whilst on their travels in the USA and returned to New Zealand to start trialling various potato strains. They found that the Agria potato was a perfect match for making a proper crisp and that the High Oleic Sunflower oil was a perfect complement to the creamy flavour of the Agria potato. They added just a light touch of the Marlborough sea salt sourced locally from Lake Grasmere, and that was all it needed to round out the taste of the perfect potato Proper Crisp.”

“In 2010 the Franklins were homesick for their motherland England and decided it was time to pass over the cooker to another foodie couple, Ned and Mina Smith. With an extensive background in the food industry the Smiths were able to recognize what a special premium product it was and have grown the offering, always maintaining the philosophy that “less is more” and offering a snack that is 100% natural real food never compromising. They work with New Zealand farmers to source only the freshest vegetables and the family of Crisps now has grown to include a variety of seasonal root vegetables. The entire range is gluten free, vegan, non-GMO and no MSG added ever.”

What is the current product range and variants and how do these products stand out in the market?