Our team

The team that bring you Proper Crisps are a flavoursome bunch! This mixed bag of colourful personalities work together to perfect your delivery and ensure you receive cracking crisps wherever you might be in the world!  

Head potatoes, Ned & Mina, are the driving force behind Proper Crisps. They've been at the helm invigorating the nation's tastebuds naturally since 2011, and have nurtured the company from seed to success.

Ned & Mina are no couch potatoes. Hands on in the business, they’ll dig into whatever needs attention to ensure that your Proper Crisps are perfectly crafted and delivered to your favourite store. You’ll often find them out in the field cultivating customer relationships and making crisp loving friends!

James is known as the "General" (Manager) around here... Like all good generals he juggles many roles... Planner, strategist, leader, crisp taster, to name just a few; James keeps us on track with military precision so that your favourite Proper Crisps are always available when you need them!

He's committed to his troops (the potato heads) because he knows that only a strong team can deliver a superb crisp, and quality means everything to James. With a love of sailing and fishing, it's no wonder that Marlborough Sea Salt is James' Proper Crisp of choice!

Duncan, our Commercial Manager is the Proper Crisps head cultivator. He’s our meet & greeter, communicating the Proper Crisps love to the world! Or at least between Cape Reinga and Stewart Island.

Ask him why he loves being a potato head because you meet some great people. And nobody is nicer that the Proper Crisps eater. Duncan likes the Cider Vinegar - you can taste the difference, no wait, the Smoked Paprika it’s like a barbeque, or the Kumara Chipotle and Garlic – there’s nothing like it or maybe the Parsnip. When he’s not at work, you’ll find him trying the great coffee’s in Nelson, or the awesome bakeries, or the spectacular pizzas….or …..well you get the idea!

If you want to know anything (and we mean anything) about Proper Crisps, Duncan’s the guy to talk too!

Aaron is the co-ordinator of the crisp, otherwise known as our Operations Manager.

This man pulls our outstanding team together to make sure each department is achieving the goal of delivering your perfect Proper Crisps.

He reckons you’ve got to have an awesome team to create an awesome Proper Crisp, so he ensures that nobody at Proper Crisp HQ has a chip on their shoulder!

He works closely with Ned and Mina, and loves to plant a seed potato idea and watch it grow and develop. 

While we’re on the subject of quality control, meet Maria! 
Maria is our Food Safety and Quality Assurance Manager, and she has just one thing on her mind… Yep, you guessed it quality! 

Maria is a food technologist by trade, and she not only ensures that your Proper Crisps are outstanding, it’s also Maria’s job to ensure they just keep getting better!

Bubbling with enthusiasm, you’ll sometimes find Maria munching on our Smoked Paprika Proper Crisps, she loves the smoky, sweet flavour.

When she’s not working you’ll find her enjoying sunny Nelson with her family.

Sally puts the crunch into Customer Service and Sales
She’s usually the first person you talk to on the phone when you dial into Proper crisps HQ, and she ensures your orders are dispatched when you need them.
Sally’s (not so secret) superpower is efficiency, she’s our smooth operator.

When Sally’s not working at Proper Crisps HQ you’ll find she’s the perfect hostess at her waterside Bed and Breakfast. No doubt, plying her guests with Marlborough Sea Salt Proper Crisps, her favourite flavour!

Olivia’s A Game is Administration and Accounts. 
Olivia reckons she could be called the Office Terrier (not to be confused with Office Terror), because she keeps us all in check… She also writes the cheques!

When she’s not making sure that everything is properly balanced at Proper Crisps HQ you’ll find her in the great outdoors. This babe loves beaching, biking and boarding. You’ll generally find a stash of Cider Vinegar and Sea Salt in her pack… Well what’s a girl to do? All that activity works up an appetite!

Okay stand to attention crisp lovers… Troy’s our Production Supervisor, that means that he makes sure your Proper Crisps pass out on time, tickety boo and ship shape!

He thinks it’s great when people he’s never met before give him the thumbs up for Proper Crisps; it means he’s doing his job… Keeping his production team happy and ensuring they create crisps that tick all your boxes!

When Troy’s not working you’ll find him in a boat or on a bike, or eating Cider Vinegar and Sea Salt Proper Crisps! Hhhhmm, hang on you might find him doing that at work too… All in the name of quality control of course!

Dan the man, he drives the van,
He keeps the warehouse orderly,
Driving the forklift, packing orders, he’s really quite extraordinary.
There’s nothing too big or small that Dan cannot do,
So next time you see Proper on the shelf... you can say “Dan did that too!”