Gossip & News Archive


Proper Crunch Corn

Something unique “Proper Crunch Corn,” brought to you by Nelson-based Proper Crisps” - A partially popped whole grain corn kernel, which brings you a perfect crunch in each munch, lightly flavoured with our Marlborough Sea Salt & mouth-watering Apple Cider Vinegar. “I just can’t stop nibbling on it,” says Mina. “It’s just so moreish!” Proper Crisps is proud to introduce to New Zealand a Proper Crunch Corn. This is a twist on one of the oldest corn snack foods in the world, that the Americas have been snacking on for over 5,000 years. Crunch Corn was an accidental discovery by a Minnesota corn farmer who was experimenting in his kitchen for an alternative fuel source when it literally backfired on him and instead created an edible fuel source. The partially popped corn covered his kitchen. It tasted better than it looked with its unique explosion of flavour and perfect crunch, so voila! Crunch Corn was born. The recipe is still kept secret, but Proper Snack Foods, decided it is a secret worth letting you in on! Sharing this ready to eat Wholegrain and Trans Fat-Free goodness with loads of fibre in every crunch!! Ned says “This is a way more delicious alternative to any other corn snack I’ve ever tried! The wonderful way Sunflower oil melts with the corn adds to the mouth-watering experience” Proper Crips is always true to its philosophy that snacks can be real food. Proper Crunch Corn is -100% Natural –  Gluten Free - Vegan- GMO-free and NO MSG added ever!  Proper Snack Foods was founded in 2007 in the foothills of the Upper Moutere in Nelson. It soon outgrew its farm premises located in an old jam factory. They moved in 2012 to Stoke, Nelson where it is located today. They are the proud makers of Proper Crisps Artisan Hand Cooked Crisps using a premium Agria potato – Parsnip and a Garden Medley of Beetroot, Carrot, Parsnip and a selection of seasonal Kaipara Kumara New Zealand’s Sweet potato which are all sourced from our local New Zealand farmers.

August 10th, 2018

New dawn arrives for Proper Crisps

Neil Hodgson of Stuff recently met with Head Potato Mina to find out more about our new Purple Dawn kumara.  Click here to read the full story!

February 8th, 2018

Battle looms for Women at Kathmandu Coast to Coast 2018

Battle looms for Women at Kathmandu Coast to Coast

7 February 2018 

The Kathmandu Coast to Coast is full for the first time in a decade with the women’s World Championship Longest Day event shaping up as a titanic battle with defending champion Elina Ussher poised for a record equalling five wins.

Ussher will have to face a number of strong women including late entry, two time champion and three-time adventure racing world champion Sophie Hart. The 34 year old Lyttelton GP last raced in the event in 2013, winning. Her first win in 2011 in a time of 12 hours 10 minutes was only one minute outside the women's individual record of set by Christchurch's Andrea Murray in 1997.

The women’s field is the strongest in years led by four time winner Ussher, last year’s runner up South African Robyn Owen who was leading the race into the final bike leg before being over hauled by Ussher, Christchurch based German Simone Maier who last raced in the event in in 2015 when she was second, Whakatane’s Corrine O'Donnell, a strong runner who always makes her presence felt, 2016 women’s two day winner Anna Barret and Hart.  

Former world champion kayaker and Olympian Teneal Hatton is another one to watch in the women’s one day event. Hatton was third in Novembers ICF ocean ski world champs in Hong Kong racing as the event’s defending world champion.

The 2014 K1 1000m world kayak champion caused a major shock when she defeated double world champion Lisa Carrington in December 2015 in the K1 500m at Canoe Racing New Zealand's Blue Lakes regatta. She won a World champs gold medal in 2013 and 2014 and was controversially not selected for the Rio Olympics. Hatton, who was fifteenth in the K1 500m at the 2012 London Olympics now works full time as a paramedic and has racked up a number of adventure races while still not ruling out a bid to make the Tokyo Olympics.

Ussher’s build up to her thirteenth consecutive Coast to Coast has been slightly different to previous years as she and her husband, five time winner and Event Race Director Richard, have purchased an adventure park near Nelson resulting in a busier build up.

“It’s definitely been busy times and a little more stressful than in the past,” Ussher said. “However I feel like I have been training well and now I’m just looking forward to challenging myself again in the race on Saturday.”

“It is a super strong women’s field this year and I’ll be racing against young, determined girls so it will be a tough one but I have a lot of experience about the race that definitely is one of my strengths.”

Ussher welcomed the strong women’s field saying it provides extra motivation to race well and is good for the Kathmandu Coast to Coast and multisport. If the 41 year old Nelson endurance athlete wins on Saturday she will equal multisport legend Kathy Lynch’s women’s race record of five wins.

“I think it will be a tough day on Saturday, a real catfight. I have a few different race plans on my mind but most often you just have to listen to your body and race smart and by doing that you most likely get the best result out of yourself.”

Owen is hoping to put learnings from last years’ first taste of the event to good use on Saturday where her lack of road cycling cost her the win. “I've done more training on the bike this time, possibly still not enough as the roads aren't my favourite place,” Owen said.

“I've been training some mixed discipline sessions too as I really hobbled for the first hour of the run last year after getting off the bike. Hopefully some training of the bike-run transition will make that a bit easier this time around.”

“Elina, Simone and Sophie are all incredible athletes. It will be an honour to stand on the same start line and if I can be in the mix with any of them I will be very pleased.”

Owen, who will be joined by her brother Lance Kime in the one day race this year, says New Zealand is known as the world hub of multisport and adventure racing and believes the depth of talent, particularly the female athletes, is more than can be found anywhere else in the world.

“It's one of the reasons that the Kathmandu Coast to Coast is such an attractive event,” she said  “I am excited that this year's race is shaping up to be even better and more competitive than last year. Of course I'm aiming to win - that's the point of a race isn't it? - but with such a strong field I cannot expect to win. I'll be extremely happy to make it onto the podium again.”

Hart was also looking forward to the women’s race with its strong competitive field. “It's been very different for me this year compared to previous because my priorities have changed. I really just want to feel that race satisfaction at the finish line so my aim is to firstly enjoy the day and be grateful for being out there. I know that if I can race to my potential and tap into my experience then I will be able to be mix it up at the front end of the field and if I can do that, then who knows.”

Hart made her first return to racing after becoming a mum earlier last year in the women’s Spring Challenge South in Geraldine in September.

“I thought for a long time about entering this year, and then in the end, realised it's not going to get any easier, so if I wanted one more race, it may as well be now. No more procrastinating, no regrets.” 

Hart is not worried she has not competed in the event since 2013 saying she gained valuable experience and endurance adventure racing with the Seagate team.

Leading Australian multi-sport athletes Alex Hunt and James Pretto and Kiwi Bobby Dean loom as men’s defending World Championship Longest Day champion Sam Clark’s biggest challenges. Clark stormed home last year to past Braden Currie on the final bike leg to claim back to back wins in the World Championship longest day event. 

Dean has raced for top adventure racing team Team Bivouac inov-8 and was eleventh  in the 2016 Kathmandu Coast to Coast and fourth last year while Hunt is back for his third crack at his favourite event and is aiming to repeat his 2016 podium effort.

Clark says he has had a steady build up and with Saturday being his seventh Coast to Coast he’s starting to feel like “an old hand now.”

“I’m feeling good and I have learned the importance of having a proper taper and avoiding any last minute stresses during race week,” Clark said.

“It is called the longest day for a reason and a lot can happen out there.  I can get over Goat Pass pretty quick, but the race is won in the final two stages so I’ll leave the real hammering until then.”

Hunts is aware Australian’s Hunt and Pretto have been working diligently towards the event and says Kiwi Dean has really stepped up his game this year. “There is also a bunch of South Africans who run and paddle extremely well so I'm taking no chances.” 

26 year old Kime is much like his sister Robyn, having raced professionally as a river paddler in South Africa most notably winning South Africa’s biggest kayak race the Dusi Canoe Marathon in 2013 and 2016. He should have a strong kayak leg, possibly even the fastest time, although says knows the kayak leg is secondary to being able to string together a consistent race over the whole day in his first taste of the event. 

A one day wild card who could feature is 50 year old adventure racing and multisport legend Ian Edmond who last entered the event in 1995 when he won. Edmond has raced all over the world in an adventure racing and multisport career that has spanned over 20 years and covered most continents. Edmond could push some of the top contenders and even make the top 10 of the event.

The Kathmandu Coast to Coast starts on Serpentine Beach south of Greymouth at 7am on Friday with the World Championship Longest Day event getting underway on Saturday morning at 6am.

January 15th, 2018

Proper Crisps supports Elina Ussher in pursuit of her 5th Kathmandu Coast to Coast World Championship title.

While Elina Ussher might not be a household name throughout New Zealand, in February 2018 she will be lining up with the aim of winning a record equalling 5th World Championship at the iconic Kathmandu Coast to Coast. Now aged 41 she has been easing back her racing schedule this year but  still  reached the podium twice in international team races in China and chalked up a staggering 11th victory in the Motu Challenge event, the premier north island Multisport event in the country.Elina’s Multisport success started in 2001 when she won the World Adventure racing Championships in Switzerland with the Nokia team from her native Finland. From there she has continued to race around the world chalking up numerous victories both on an individual and team basis. Elina is now looking for a 5th Coast to Coast title that would see her equal the number of wins by a female competitor, currently held by the the incomparable Kathy Lynch. For Elina her focus is not only on winning but striving for that performance where she knows it all came together, “I don’t really count the wins, I just focus on each race. As long as I’ve been able to execute my race plan to the best of may ability I’m happy and it's a good race, if I get that performance, regardless of the result then that’s the most important aspect for me.”Although some of her main competitors will be far younger, Elina says she is still improving and her experience is a major advantage in such a gruelling event. Knowledge of how her mind and body will react and need to cope during close to 13 hours of racing against an extremely competitive women’s field combined with familiarity of the course are all competitive advantages against the up and coming competitors.  Ned and Mina Smith, co-owners at Proper Crisps, certainly think she has what it takes. Mina says, “we have supported Elina for a number of years and it was fantastic to be there and see Elina take the wins in the last two years.” Over the last 4 years, Ned and Mina have also supported the Kathmandu Coast to Coast at an event level, Ned mentions, “we love being involved with such a great event,  supporting women like Elina and seeing them reach their goals is such a neat feeling.”And Elina’s advice when starting out in the world of Multi-sport racing?  “Listen to your body, keep your energy high, stay calm and focus on what you can control, not what you can’t. If you have done your training properly, you can trust yourself”

December 14th, 2017

Cawthron Institute and Proper Crisps

The sound of crunching potato crisps is not common in a science laboratory. But, it can be heard at Cawthron Institute. That’s because the Cawthron Analytical Services team works closely with New Zealand’s fastest growing snack company, Proper Crisps.Proper Crisps are 100% natural, and their owners are on a mission to deliver crisps without compromise.Cawthron has been working with the company since its inception back in 2007. The Institute carried out the original chemical analyses of their product for nutritional labelling purposes. Since then, they’ve supported the snack food company with chemistry testing and food safety services.Proper Crisps Krisindra Cross – Quality Assurance & Food Control Plan Manager said working with Cawthron is, “Fantastic. They are always keen to help and ready to assist. We find that they respond promptly and provide us with accurate data that is clear and easy to understand.”The Cawthron team has also transformed into informal taste testers from time to time, giving feedback on a new flavour or cooking trial. It’s no surprise that this is a job with many willing volunteers.Proper Crisps continue to innovate and grow, having recently launched the new Garden Medley Crisps, made from kumara, carrot, parsnip and beetroot. These vege-crisps can now be found on supermarket shelves. They were a 2017 Finalist at the NZ Food Awards, but come crunch time, were beaten by their Proper Crisp rival, the Kumara Chipotle and Garlic crisps.The complete crisp range is gluten, dairy, and vegan friendly, with no added MSG; catering well to the cravings of health conscious consumers. With vege-crisp popularity and consumer preference for eating better on the rise, the Proper Crisps range is destined to be a supermarket mainstay.Cawthron looks forward to continuing to support their success.

November 20th, 2017

Proper Crisps & Coast to Coast

Proper Crisps is excited to be supporting the Kathmandu Coast to Coast for the 4th year. This historic race is entering its 36thh year of competition with huge support from both international and local athletes having it on track for the largest field ever assembled at the event. Ned, co-owner and head Potato at Proper, says “I am really proud to be part of this great race again.” Ned and Mina (fellow co-owner) got involved with the race after meeting Richard and were excited with the energy and drive he had for the event.  Mina says, “it is great being involved in the race and meeting such great enthusiastic people in a stunning vista. We have built some great friendships, sharing in their disappointments and successes throughout the 4 years”. Proper Crisps encourages an active lifestyle and sponsors a number of multi event sports with the pinnacle being the Kathmandu Coast to Coast. “After doing something active, a pack of Proper Crisps is so much more rewarding. It doesn’t have to the Coast to Coast!” This race is gruelling, being both physically and mentally challenging while passing through some of New Zealand’s most spectacular scenery.  Proper Crisps congratulates all this year competitors and wishes them good luck in achieving their individual goals in the race. 

November 16th, 2017

Winner of the NZ Food Awards 2017 - Kumara Chipotle & Garlic!!

Just released and Finalist at the NZ Food Awards, our Proper Crisps Garden Medley is proving to be HUGE! Proper lovers have been asking for this stunning mix of New Zealand Beetroot, Carrot Parsnip and Kumara. “I am bulging with pride about this mix of vegetables in one bag,” says Ned, co-owner in the business. “The combination of flavours are so yummy”Mina adds “Garden Medley is done a little differently, we use Chioggia beetroot, its hint of earthiness and sweetness is really special” This is such a colourful bag of crisps with the Chioggia’s distinctive candy cane strips juxtaposed against the balanced colour of carrot and undeniable flavours of the Kumara and Parsnip.Proper Crisps has more news as a winner at the NZ Food Awards. “We’re really humbled being finalists for both the Chipotle and Garlic and the Garden Medley. But to win with the Chipotle and Garlic, that’s really special”. New Zealand Food Award 2017 judges nominated our Proper Crisps Kumara “Chipotle and Garlic” and Mina says “we are really chuffed to win”.Although we weren’t privy to the Judges’ comments we can only assume that they loved this ‘out of the box’ idea of using a mildly spicy and smoky Chipotle with a smidgen of Marlborough Garlic seasoned over the perfect crisp for this flavour – Kumara. With all our Kumara from NZ, the Kaipara Growers team do a great job giving us a consistent supply all year.Like all Proper Crisps, this medley of vegetables is hand cooked using small batch techniques. This helps to retain the genuine and unique flavour that each presents. Once cooked the crisps, we take out the excess oil, before a sprinkling of Marlborough Sea Salt is added.

February 11th, 2016

2 Ways Proper Crisps Give You Fuel…

Here at Proper Crisps we are all keen keen advocates for a healthy and active lifestyles!

As you can imagine, we’re thrilled to be major sponsors of New Zealand’s Coast to Coast Multisport Race; and to be supporting World Champion athlete and adventure racer, Elina Ussher. 4TH time winner of the Coast to Coast.

As you can imagine, with a passion for sport and the fact that we’re based in one of the most beautiful outdoor adventure playgrounds in New Zealand, sunny Nelson, we know a thing or two about how to fuel your body. That’s why Proper Crisps are 100% natural; we’ll never compromise on that. Your Proper Crisps are…

  • Gluten Free
  • Dairy Free
  • GMO Free
  • Vegan Friendly
  • With no added MSG

But let’s get down to detail… Here’s how Proper Crisps will rev your engine and spin your wheels, baby!

1. They’re cleverly complex – Don’t be perplexed… It’s a good thing! Potatoes, Kumara and Parsnips are all good sources of complex carbohydrates. They contain vitamins, minerals and antioxidants, but most importantly they give energy to all the cells in your body. So whether you’re fuelling up prior to game day, or refuelling after your adventure… Pop a pack of Proper in your pack to replenish body and soul!

2. They’ll super charge your sodium levels – All too often salt gets a bad rap; but the low salty goodness of Proper Crisps will help your body keep its fluids in balance. Sodium plays a key role in nerve and muscle function. Remember, when it comes to salt, we only use the good stuff, the finest Marlborough Sea Salt, sourced from the snowy stacks that grace the landscape at Lake Grassmere.

Need to fuel up Properly? Shop HERE… Or find your nearest Proper STOCKIST.

October 8th, 2015

Finalist in the NZ Food Awards

We are super excited to be nominated as a finalist in the NZ Food Awards with our Cider Vinegar and Sea Salt Crisps last night!!We are heading to the NZ Food Awards Gala Evening at the Auckland Town Hall Thursday, September 17th to celebrate and to find out the winners...fingers and toes crossed!!